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Samsung still the mobile leader in Europe

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Samsung still the mobile leader in Europe

According to a report by Counterpoint Research, Samsung is number 1 in smartphone sales in the third quarter of 2021. Behind the South Korean company, the competition is tightening.

Samsung remains number 1. According to a report by Counterpoint Research, the South Korean giant remains the best-selling brand in Europe in the third quarter of 2021. With more than 30% of the total number of mobile sales, the company still sees its market share drop by 5% in 1 year. The smartphone market, however, is in poor shape and is down 6% in Q3 2021.

Credit : Counterprint Research

New competitors

Xiaomi has jumped to the second position in this ranking, with a 51% annual growth. Even if it's not the largest in percentage, it's still the largest in volume. The Chinese company had even dethroned Samsung by becoming the number one seller of smartphones in the EMEA region (Europe, Middle East and Africa), with more than 12.5 million phones sold in the period May-July.

Credit : Business Wire

Behind Apple, which is third, new companies in the European phone market are taking hold. Realme and Vivo (fifth and sixth respectively) arrived just a year ago, while the Chinese company OPPO (fourth), which has been present in Europe for three years, has just passed the 10% mark in total sales.
The latter has had a growth of 112%, mainly due to the merger with OnePlus under the entity Oplus.
Huawei and Honor are the companies that are struggling, but Honor should come back soon, with the launch of the Honor 50. This will be the first phone of the brand with Google Mobile Services (GMS) in two years. Huawei, on the other hand, has just launched the nova 9 to try to stop the decline.

Samsung can say thank you to the foldable phone

Samsung owes its first place thanks to the sale of foldable cell phones. In high demand for the past two years in Europe, the South Korean company stands alone in this market and is expected to occupy 88% of the foldable market share in 2021, according to Counterpoint Research. The size of its market should be multiplied by 2 compared to the same period last year.
A true "king" in this market, the company launched two new foldable cell phones on August 11: the Samsung Galaxy Z Fold3 and the Galaxy Z Flip3.
Samsung is still trying to improve in this area, which is now a major one for the brand.
The Samsung Galaxy Z Fold3, is also the first Samsung phone to use an under-screen camera.

Apple is waiting for the results of the iPhone 13

Only the third-largest seller of phones in Europe in the third quarter, Apple is counting on the release of the iPhone 13, on September 24, to overtake Xiaomi. With the end of year celebrations, it should be the most sold phone.
A need for the Californian brand, affected by the shortage of components. According to Apple, the shortage would have cost him 6 billion dollars.

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